Saab have announced a unique accreditation for all SEO and online marketing firms that it uses.
Any SEO company that works with Saab must now be inspected by the Swedish manufacturer and be approved as a Certified Lead Management Provider (CLMP). The standard also applies to software used by the firms which must also be fully authorised and accredited by Microsoft. The announcement follows on from an initiative by Mitsubishi who developed a similar program earlier in April.
The CLMP enforces the importance and development of Search Engine Optimisation and online marketing in the automotive industry, and how the consolidate the dealers marketing to drive forward both the dealerships internal marketing and internal management.
The introduction of these policies has also help enforce the growth of Saab since it was acquired from General Motors by German manufacturers Spyker in late January 2010, the rumoured approval of an emergency funding deal with Chinese firm Hawtai Motors has also set in motion further investments in the marketing department by Saab.
With the world economy still recovering online marketing is taking pole position as the number one method of promotion in the automotive industry due to both the price of digital advertising space and its massive success in other sectors.
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The Saab 9-5, which is a huge car with lots of leg room and space, comfortable interiors, and turbo engines that deliver a good performance, can be ideal if you want a stable ride on the motorways. Whether you want to purchase or go for a Saab 9 5 car lease, you will get an economical, reliable and safe deal.
Leasing cars has become popular in the UK during recession as not many people could afford purchasing one. Now-a-days, there are a number of car leasing companies in the market that offer attractive and affordable Saab 9 5 car lease options not just for individuals but also businesses that are still recovering from the economic downturn.
One of the major advantages businesses can enjoy from leasing cars is lesser sales tax on all the vehicles hired on contract, as the sales tax is payable by the lessee only for the duration of the lease period. Another advangtage of leasing is that the business does not have to worry about disposing or reselling vehicles that are not needed any more.
Also, there are no hassles of repair or maintenance as the new cars leased come with a company warranty and are returned before the warranty expires. These advantages along with the flexi lease options that are both convenient and affordable, make the Saab 9 5 car lease a smart choice, especially for businesses.
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Saab have announced they will be offering anyone that buys the manufacturers new 9-5 a “Loyalty Bonus”.
Saab have not yet announced the terms or what the bonus will be and in what form but the firm are obviously expecting a big uptake, as the the flagship factory in Sweden is producing over 250 cars per day.
The new model is expected to go on sale in North America in the next few weeks so any announcement regarding the bonus will be made shortly.
It is an interesting initiative by Saab as many other sectors reward customers for their loyalty but the car industry has never really got involved. This is strange as car owners are some of the most loyal.
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The latest Saab is the first the Swedish company have produced since being taken over by specialist sports car designers Spyker.
The car looks like a classic Saab and delivers what you would expect but with a cutting edge technological feel, which can only help reinforce the brand’s already high safety values.
The new ownership which has been backed by the Swedish Government and European Investment Bank is due to increase production figures up to 90,000 by the end of the year, currently numbers stand at around 50,000. The increase will mean that Saab will be producing on average over 300 cars a day form their Trollhatten plant.
The functions that give the Saab the technological feel include an aircraft style display unit (HUD) and an advanced parking assistance program. Other extras available include a hard drive style entertainment system that allows you to store music for journeys.
The safety options which Saab prides itself on also include roof-rail airbags which deploy from behind door posts and offer protection to passengers in what Saab term “severe” incidents.
Six models are available in the new range including three customisable chassis depending on powertrain, Saab have predicted that the highest seller in the range will be 160ps diesel. It’s not hard to understand getting 42.6mpg without any problems and giving a calming sense of quiet even when travelling in the higher speeds.
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The words of Dutchman Victor Muller on his companies purchase of the Swedish carmakers.
Spyker purchased struggling Saab back in January for a little under £50 million and with the final payment of £15 million being made this month Mr Muller set out his plans for Saab saying:
"We think we have a very rare opportunity to buy into an iconic brand."
The purchase which has been paid for by loans also brought approval of a £370 million loan from the European Investment Bank which will be invested directly into Saab.
Despite this both companies are struggling to make money and Saab being in the Swedish equivalent bankruptcy both companies believe that they can bring ideas to each other and kick-start sales. Mr Muller insisted that jobs will not be at risk due to the takeover insisting:
"We will be hiring rather than firing."
Interestingly though the purchase of Saab comes with a little know extra, probably a big selling point and that is the intellectual ownership of the new 9-5 model which it was thought had been sold to Chinese car manufacturers Beijing Automotives.
Mr Muller hopes the company will be able to take the name ‘Saab Spyker Automobiles’ but permission must first be obtained from other subsidiaries such as Saab Aerospace and Saab Scania the truck maker.
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