Saab have announced a unique accreditation for all SEO and online marketing firms that it uses.
Any SEO company that works with Saab must now be inspected by the Swedish manufacturer and be approved as a Certified Lead Management Provider (CLMP). The standard also applies to software used by the firms which must also be fully authorised and accredited by Microsoft. The announcement follows on from an initiative by Mitsubishi who developed a similar program earlier in April.
The CLMP enforces the importance and development of Search Engine Optimisation and online marketing in the automotive industry, and how the consolidate the dealers marketing to drive forward both the dealerships internal marketing and internal management.
The introduction of these policies has also help enforce the growth of Saab since it was acquired from General Motors by German manufacturers Spyker in late January 2010, the rumoured approval of an emergency funding deal with Chinese firm Hawtai Motors has also set in motion further investments in the marketing department by Saab.
With the world economy still recovering online marketing is taking pole position as the number one method of promotion in the automotive industry due to both the price of digital advertising space and its massive success in other sectors.